Privacy Policy

Effective Date:01/03/2025

1. Introduction

BRICK PERFORMANCE LIMITED (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data in accordance with thecUK General Data Protection Regulation (UK GDPR)

and thecData Protection Act 2018.

This policy applies to clients, website visitors, and all individuals who interact with our services. By using our website or services, you consent to the collection and processing of your personal data as described in this policy.

Contact Information

If you have any queries regarding this Privacy Policy or your rights under data protection law, please contact us:

Email: [email protected].uk

Address: Gff 70 Honeybrook Road, London, England, SW12 0DN

Phone: +44 7360 538134

2. Personal Data We Collect

We collect and process personal data that is necessary for delivering our services. The categories of personal data we may collect include:

2.1 Personal Information

Full nameContact details (email address, phone number, postal address)Date of birth

2.2 Health and Fitness Data

Medical history relevant to physical activityMovement limitations or injuriesTraining history and fitness goals

2.3 Payment and Transaction Data

Billing details and payment information (processed securely through third-party payment providers)

2.4 Website and Technical Data

IP addressBrowser type and versionWebsite usage data, including pages visited and interactions with our content. We collect this data through forms you complete, direct interactions with our team, and through automated technologies when you visit our website.

3. Lawful Basis for Processing Personal Data

Under the UK GDPR , we must have a lawful basis for processing your personal data. The lawful bases we rely on include:

Consent – When you provide clear consent for us to process your personal data for specific purposes, such as receiving marketing communications.

Contractual Necessity – When processing is necessary to fulfil a contract with you, such as booking an assessment.Legal Obligation – When processing is required for us to comply with legal obligations.

Legitimate Interests – When processing is necessary for our legitimate business interests, provided that your rights and interests do not override these.

4. How We Use Your Data

We use personal data to:

Provide and manage biomechanical assessments, performance testing, and training services

Communicate with clients regarding appointments, reports, and follow-ups

Process payments and manage accountsImprove our services, website functionality, and customer experience

Comply with legal and regulatory requirements

5. Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information in the following circumstances:

With service providers – Third-party companies that assist with payment processing, IT security, and data management.

With legal and regulatory authorities – If required to comply with legal obligations, respond to lawful requests, or protect our rights.

With business partners – If we collaborate with other professionals or organisations for service delivery, with your consent.

In the event of a business transfer – If we merge, restructure, or sell part of our business, personal data may be transferred to the new entity.

All data shared with third parties is processed securely and in compliance with data protection laws.

6. Data Retention

We store your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, or resolve disputes.

Health and fitness data: Retained for the duration of service provision plus seven years for record-keeping purposes.

Transaction data: Retained for six years to comply with financial regulations.

Website usage data: Retained for up to two years for analytics and website improvement.

Once data is no longer required, we securely delete or anonymise it.

7. Data Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse. These measures include:

Secure storage systems with restricted access

Encryption of sensitive data where applicable

Regular security audits to assess and improve our data protection measures

While we take all reasonable precautions to safeguard personal data, no online transmission can be 100% secure. Clients are advised to take precautions when sharing personal data electronically.

8. Your Rights Under UK GDPR

You have several rights regarding your personal data, including:

Right to Access – Request a copy of the personal data we hold about you.

Right to Rectification – Request correction of inaccurate or incomplete data.

Right to Erasure – Request deletion of your personal data where applicable.

Right to Restriction – Request limited processing of your personal data.

Right to Data Portability – Receive your personal data in a structured, commonly used format.

Right to Object – Object to processing based on legitimate interests.

To exercise any of these rights, contact us at

[email protected]

We will respond within one month, as required by law. If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/Phone: 0303 123 1113

We encourage you to contact us first, and we will make every effort to resolve your concerns.

9. Cookies and Website Tracking

Our website uses cookies and tracking technologies to:

Improve website performance and user experience

Analyse website traffic and visitor behaviour

Provide personalised content

You can manage or disable cookies in your browser settings.

For more details, refer to our Cookie Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in regulations or business practices. The latest version will always be available on our website. If significant changes occur, we will notify you via email or a website notice.

Last Updated: 04/03/2024

11. Contact Us

If you have any questions about this Privacy Policy or how we process your personal data, please contact us:

Email: [email protected].uk

Address: Gff 70 Honeybrook Road, London, England, SW12 0DN

Phone: +44 7360 538134

We are committed to protecting your privacy and ensuring you have full control over your personal data.